Search Engine Optimization Process

Active WebTech Solutions customizes each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our clients. We have found that these steps are essential to make your website successful in the near and long-term.

• Keyword Research and Analysis
• Pre-Optimization Ranking Report
• On Page Optimization
• Off Page Optimization

Keyword Research and Analysis

Professional keyword research and analysis is the foundation of search engine optimization as the entire SEO process rotates about the desired keywords. Our keyword analysis program determines which keyword phrases you should be targeting according to client's view point, search engines' view point and keyword popularity.

Pre-Optimization Ranking Report

This is the way to know the placement of your site before we move on to deep SEO process. We create this report by checking your website rankings in all the major search engines for targeted keywords. This becomes the earliest limiting point to analyze the progress of search engine optimization in future.

On Page Optimization

• Web site structure: We examine the website structure for barriers that may be harming its search engine visibility and provide the redevelop to website partially or completely.
• HTML Code Referring : We recreate Meta tags, alt tags and title tags which are search engine compatible. Also we will compress or remove unwanted code that is increasing the page size required for quick indexing.
• Internal link structure: We convert the navigation of a website to be appropriate for users and search engine friendly at the same time. Search engines prefer website built with appropriate navigability.
• Optimize Content: We analyze the allowed keyword density and length of document. Based on that we suggest the changes in keyword placement in the content, at the same time making it even more informative.
• Sitemap Creation: A well structured site map design is important to show all links from one page. If this is not made in your existing web site, we develop the same as a part of our search engine optimization process.

Off Page Optimization

Our Off page Optimization Strategy includes the following efforts for building 'link popularity' of your site

• Search Engine Submission
• Link Building Campaign
• Article Creation and Submission
• Social Bookmarking
• Press Release Writing and Distribution
• Blog creation and posting